low-search-volume-for-sem-how-to-improve-low-traffic-adwords-campaigns3

No search volume for SEM? Try these alternatives to improve low-traffic AdWords campaigns

Have you ever had the experience that the keywords you want to use for Google AdWords or SEM is not going to show due to "Low Search Volume"? How to deal with keywords marked with this tag by Google?

What is "Low Search Volume" keyword?

First off, we should understand what the meaning of low search volume is?

According to Google, “Low Search Volume” is a status that’s given to a keyword with very little to no search history on Google. In another way to say, there are not that many people are searching for these keywords or key phrase. Google will remain inactive these keywords.

How does Google consider if a keyword has a low search volume?

To understand why some keywords are determined as low search volume, I discussed with some paid search experts.

Below are some of the reasons

– Your match types are too restrictive (e.g., exact match)
– Your keyword is too specific, long-tailed
– Your keyword is seasonal (now is the wrong season)
– Your keyword is branded terms

Can I choose to do nothing and still try to bid these keywords?

Okay, before I go on, can you do a little check-up, are the keywords spell correctly? Sometimes low search volume is a crucial factor in letting you know the keywords may be misspelled.

If everything is correct, and you still want to bid these keywords without any changing, yes you can. Google will automatically check again in a week. If more people start searching for the keyword, they will reactivate it.

Do not worry that your account will be affected if you even try to bid them. The only way that Google views you is Quality Score, which are the relevance or Ad, URL, keyword and user experience.

Method 1 - Use Broad Match

If you are bidding on keywords with large search volume like “bag” or “car”, you will enter a ranking game with thousands of competitors. Broad match will waste a lot of money, and it is not suggested to use it.

But if you are dealing with low search volume keywords, broad match is a suggested way. You can target your audience and rank high as well. You may first check if you change the keyword from specific into broad, see if the search volume increases.

If the broad match keyword has high competition, then you should try Method 2.

Method 2 - Shorten Long Tail Keywords

If your keywords are too specific, just a simple way, shorten them so that they can reach broader audiences.

Method 3 - Use Organic Traffic

If you have waited for a long time and the keyword occurs to be still inactive, why don’t try for SEO? You may write some blogs or an article. Turn this obstacle into your unique advantage.

Conclusion

While low-traffic campaigns can be a real headache to manage, you can still get a chance to get traffics by using a new approach. You may either try to change the keyword tactics, use other keywords or try to use SEO.

We have discussed some ways to enhance your low-traffic campaigns, hope it can be helpful for you.

Reference:

Google Ads Help – Low Search Volume https://support.google.com/google-ads/answer/2616014?hl=en

數說答案》搜羅和試驗全球不同的數據分析工具,一齊討論下數據分析出來的答案能否幫助大家提高工作效率,我們還會提供試用方法,絕對不是「齋講無得試」!

想體驗更多不同的數據分析工具,請到: https://get.theanswr.com

Share this post

Share on facebook
Share on google
Share on twitter
Share on linkedin
Share on pinterest
Share on print
Share on email

▍對手網站流量分析報告

想看到不同競爭對手的網站流量,試圖贏得市場?您可以從一個網址就揭開對手的訪問流量、流量來源、付費搜尋 vs 自然搜尋的流量。只需輸入網址即可對您的行業市場進行流量分析,讓你知己知彼,好好的觀察一下競爭對手。

▍在 Google 有幾多 Keywords 能找到你, 和你的網站客流量有什麼關係?

越多 Keywords 能找到你, 代表你的網站有更多生意機會!
越多 Keywords 搜尋量, 代表你的網站越多客源!