5 star hotel manager using data driven answers

A Day with data analytics in the life of a Marketing Manager in a five-star hotel

A Day with data analytics in the life of a Marketing Manager in a five-star hotel

Data analytics offering you actionable insight

What are your competitors doing? Does their brand resonate more with consumers? If so, how did they manage to catch their attention? What methods do they use to get their message out into the market? How do our marketing strategies stack up against the competition? What plans should be put in place in the immediate term to help offset low season? Often confronted by fierce competitive pressure, marketing managers in the hospitality industry have many burning questions. Data-driven answers would eliminate the guesswork and in turn, offer them actionable insight.

Marketing Manager faces web presence

James, a marketing manager at a five-star hotel chain, was wondering how he could improve the hotel’s web presence in Hong Kong. After inputting his question in the system, our platform sifted through the top 50 websites on Google Hong Kong and derived an answer to his question. The answer reflected the top three websites that consumers would come across when searching on Google. It turns out that his company’s website did not make it into the top three websites but instead his competitor made it to the top three. In addition, he could see that other booking websites were ranked number one in terms of web presence.

A clear direction of the next step through data-driven answers

This information gave a better indication of where the company’s resources should be allocated in order to build a stronger web presence in Hong Kong. It gave a clear direction of what steps should be taken to achieve that goal. James could also find out what his competitor is doing right and apply similar marketing strategies for his hotel.

Reveal the Power of data-driven answers

The power of data-driven answers is undeniably powerful. It’s an application in solving questions for companies has gained currency in the past decade. It will no longer be a luxury but a necessity for the well-being of the company to delve in the world of data analytics.

數說答案》搜羅和試驗全球不同的數據分析工具,一齊討論下數據分析出來的答案能否幫助大家提高工作效率,我們還會提供試用方法,絕對不是「齋講無得試」!

想體驗更多不同的數據分析工具,請到: https://get.theanswr.com

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▍對手網站流量分析報告

想看到不同競爭對手的網站流量,試圖贏得市場?您可以從一個網址就揭開對手的訪問流量、流量來源、付費搜尋 vs 自然搜尋的流量。只需輸入網址即可對您的行業市場進行流量分析,讓你知己知彼,好好的觀察一下競爭對手。

▍在 Google 有幾多 Keywords 能找到你, 和你的網站客流量有什麼關係?

越多 Keywords 能找到你, 代表你的網站有更多生意機會!
越多 Keywords 搜尋量, 代表你的網站越多客源!